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ARMONK, N.Y. and TAMPA, Fla., may too 13, 2014 /PRNewswire/ -- At its Smarter Commerce global Summit in Tampa, IBM (NYSE: IBM) today introduced 'IBM ExperienceOne,' a brand modern built-in portfolio of cloud-primarily based and on premise offerings that support consumers right now bring deeper, more advantageous customer engagements through bringing collectively advertising and marketing, earnings and service practices.
in keeping with IBM's recent survey of essentially 4,200 C-suite leaders, more than half are reinventing their groups to pressure superior consumer collaboration. The examine confirmed agencies that outperform peers are concentrated on delivering consumer value through each and every interaction, including these with downstream companions and suppliers. This deeper tryst is a prevalent ambition with 90 p.c of CxOs anticipating to boost customer collaboration.
developed on ultimate practices working with more than 8,000 businesses global, IBM ExperienceOne delivers a set of pre-described tryst options delivered with IBM consulting capabilities and powered with the aid of its leading WebSphere Commerce, customer Digital journey and commercial enterprise advertising administration software. IBM ExperienceOne is now attainable at www.ibm.com/ExperienceOne.
"Smarter Commerce is set helping customers perpetually reinvent themselves across the customer experience," observed Craig Hayman, conventional supervisor, industry Cloud solutions, IBM. "IBM ExperienceOne gives a cozy and simplified portfolio – together with innovation from more than 1,200 partners – to attend consumers design and bring more advantageous client engagements. With cloud, on premise and hybrid alternatives, IBM ExperienceOne right away scales to engage every customer in the second while maintaining their privateness."
IBM ExperienceOne draws on innovation from IBM analysis as well as greater than $three billion invested in biological evolution and acquisitions equivalent to Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify and most recently Silverpop, a issuer of cloud-based personalized advertising and marketing options. it's delivered with market-leading consulting, agency and equipment integration services from the IBM Interactive event observe, as neatly because the company's $one hundred million funding to open 10 IBM Interactive undergo labs and add 1,000 employees to support shoppers deepen tryst through facts-driven design.
As a section of cutting-edge information, IBM delivered modern and better application capabilities that support three of the brand modern tryst retort units:
IBM additionally brought three modern cloud enterprise solutions to give valued clientele extra flexibility in how they purchase and deploy IBM ExperienceOne. These options coalesce consulting features, IBM ExperienceOne utility and cloud infrastructure powered by way of SoftLayer, an IBM enterprise. They encompass:
leading uniqueness retailer American Eagle Outfitters is one among many organizations the consume of IBM's analytics capabilities to stronger consider their valued clientele as wonderful people, helping to manufacture sure that each interplay is a fine company adventure.
"American Eagle Outfitters is a deeply customer centric enterprise, and they lean heavily on IBM's consumer event management solution to clearly bethink actual valued clientele' experiences, and then work to determine, elevate into account, and elevate away stitch points," famous Joe Megibow, Senior vp and widespread supervisor Omnichannel, American Eagle. "With IBM's solutions, they will convey better exceptional experiences for their customers, ensuing in additional faultfinding engagements and better brand loyalty."
Seven out of the precise ten business banks, economic capabilities corporations and U.S. agents today consume IBM's customer tryst solutions.
Get the newest Smarter Commerce global Summit 2014 news by using following #smartercommerce.
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using data to connect with valued clientele in a digital world became one of the most underlying topics of IBM’s annual Smarter Commerce global Summit ultimate week, the area entrepreneurs received a stare on the modern IBM ExperienceOne built-in portfolio of marketing, income and repair solutions.
Over 4,000 attendees went to the summit in Tampa, where IBM professionals and keynote speakers focused on the value of cellular and catering to the shorter consideration spans of today’s related buyers. The “Moments count” tagline for the undergo illustrated how marketers should focal point on the client journey and elevate advantage of out of every customer interaction.
“within the digital financial system, they win or lose valued clientele with a click or a swipe. How they interact has never been more important. Moments depend and companies that be successful will exigency to reinvent themselves digitally, and records and analytics are the foundation of that reinvention,” says IBM senior vice chairman, software and cloud options group Robert LeBlanc.
The message attendees took faraway from the Summit’s huge kickoff keynote turned into that leaders may still Go past client-centric thinking and towards human-centric thinking, as a result of messages that goal individuals on a private degree are more likely to resonate. entrepreneurs may still stream past channel-centric thinking and include experiences fashioned by using statistics so that it will target corporations more notably with faultfinding messages. And leaders may still stream beyond considering digital and work towards bringing digital and physical experiences together.
“shoppers are now driving company model innovation. adventure is the brand modern North celebrity, and it guides every diminutive thing they attain nowadays,” says Paul Papas, global leader, IBM Interactive adventure.
At the event, IBM debuted ExperienceOne, a brand modern built-in portfolio of cloud-based mostly and on-premise choices geared toward directly delivering deeper, extra valuable consumer engagements by means of bringing collectively advertising and marketing, sales and repair practices.
developed on IBM’s most desirable practices discovered via working with greater than 8,000 businesses global, IBM ExperienceOne grants a collection of predefined tryst solutions delivered with IBM consulting functions and powered with the aid of its main WebSphere Commerce, customer Digital adventure and commercial enterprise advertising management utility.
“Smarter commerce is ready helping shoppers at totality times reinvent themselves across the client experience,” mentioned Craig Hayman, widespread supervisor, industry Cloud solutions, IBM. “IBM ExperienceOne gives a comfy and simplified portfolio – including innovation from more than 1,200 companions – to aid valued clientele design and convey greater constructive customer engagements. With cloud, on premise and hybrid options, IBM ExperienceOne instantly scales to engage every client in the second whereas preserving their privateness.”
IBM ExperienceOne brings modern and enhanced utility capabilities to the table, which can be designed to steer three modern tryst retort units:
take into account Your customers: at the heart of this retort set is IBM’s newly built-in Digital, Behavioral, Social Media and Predictive customer analytics providing to assist customers identify actual-time tendencies based on inside and external client records. It facets modern cell analytics that may replay individual user classes on each Android and iOS device apps, enabling entrepreneurs and commerce professionals to pinpoint the actual second when a consumer determined to browse, purchase or abandon a transaction.
Maximize sales, profit and Loyalty: This solution set helps valued clientele quickly act on insights and maximize customer expense the usage of IBM’s more advantageous omni-channel merchandising capabilities. It allows for merchandising experts to automate rate optimization, hold real-time transparency and competitive pricing across totality actual and digital channels to deliver the confiscate present to the confiscate consumer on the reform time.
deliver Empowering Digital Experiences: as the gateway to each customer contact point, this retort set is supported by way of enhancements to IBM’s customer digital adventure application. advertising, revenue and repair experts now can more without hardship leverage dynamic client, pricing and efficiency analytics by embedding true-time presents into their cellular, social and affluent media experiences. The real-time tender engine automates personalization throughout the client undergo at scale, expanding engagement, satisfaction and sales.
IBM additionally introduced three modern cloud company options to give valued clientele more flexibility in how they buy and deploy IBM ExperienceOne. These options combine consulting features, IBM ExperienceOne application and cloud infrastructure powered by using SoftLayer, an IBM enterprise. They encompass:
consumer statistics as a carrier: permits valued clientele to combine disparate consumer statistics from inner and external sources to enrich advertising and marketing efficiency and earnings increase.
client Analytics as a provider: Helps organizations right now determine modern consumer developments, assume future habits and imply next surest movements to deepen engagement.
Digital Commerce as a carrier: makes it practicable for company leaders to carry first rate digital experiences and accelerate time to market for a number of consumer tryst options from order snare through fulfillment.
linked ARTICLE:marketers suppose Unprepared to manage large facts
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2. The Up & Comers: Health and Auto are astronomical evolution areas for AI/ML due to the copious amount of data being created in those industries. For example, patient records house vital information related to disease identification and treatment. In Ontario alone, there are over 2.3 billion medical test results from 11.1 million Ontarians. On the other immediate of the spectrum, automobiles are constantly generating slews of data — distance traveled, equitable speed, destination — that can be used for optimizing traffic, city planning and accident prevention. For AI/ML to be effectively implemented within the enterprise, it needs to be integrated into core decision making processes within a company; just stare at Facebook’s newsfeed algorithm and Uber’s surge pricing and route optimization system. AI/ML will supplant a lot of the grunt work in the enterprise, freeing employee time for more value-add activities (e.g. Amy, x.ai’s robot assistant, who saves me from so many unnecessary emails when scheduling a meeting). Near-term opportunities in the enterprise are in data optimization, data search and messaging (think: commerce, payments and gaming), and you’ll likely perceive this quickly penetrate areas such as Enterprise Optimization, Law, Security and Sales.
See how Mint.com, SAP, IBM, Ford and Facebook consume gamification for everything from lead gen to sales and CX
“I dislike games” said no one ever.
Who doesn’t esteem a helpful game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to indignant Birds to august Theft Auto, games are a major source of entertainment for players from totality background and ages. The joy of competition and the allure of the elevated score has driven people to spend a lot of their time and money gaming. So, it is only natural that businesses consume this proven tryst strategy to drive bottom line growth.What is gamification?
Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and effortless way to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most faultfinding things to consider while integrating game mechanics into your marketing strategy is
Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user undergo that shows progress, provides feedback and creates a career path.
The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible chance it provides to measure and monitor tryst with a target audience.
What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,
Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an intelligent approach to explore. Demandbase is an sample of a B2B brand doing this well. They route direct mailers, personalized emails and messages to engage users while leveraging various channels and intelligent gamification promotions to incentivize users. Organizations can too deploy gamification internally to animate collaboration across marketing, sales and other teams and offices that leads to better results.
A 2010 Harvard business Review study on what motivated people at their jobs, organize that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. retort five more questions to smooth up. advert a colleague and unlock a deal. Of course, for marketers, gamification isn’t totality games. You’ve got metrics to achieve and ROI to measure. What attain you hope to accomplish from your gamification strategy? What benevolent of conduct can you expect to drive? And most importantly, how will you leverage gamification in the B2B context?Drive online community engagement
As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community undergo can attend you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members share information and retort questions about SAP products, repost key questions, and even attend update and edit FAQs for different topics.
“That means the majority of the content, the majority of the responses is actually happening by their customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”
To gamify the community, SAP reviews how users are helping other users with social sharing of faultfinding community threads, solving typical user problems, commenting on unavoidable products or issues, reposting, answering questions and overall activity are totality desired goals.
As a reward, SAP designates unavoidable vigorous users as “expert” in different areas. Experts be pleased a special status in the online community when they share information or retort questions.
SAP’s online community is a quintessential sample of gamification done well. Its reward program fulfills community members’ fundamental exigency for autonomy, competence and reliability, thereby driving long-term engagement.Lead generation
Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and business profiles clamoring for attention out there, believe made traditional methods of capturing lead information ineffective.
Think about it, if your lead generation were to be fun and entertaining, you’d be so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll exigency to collect and organize apposite lead information. Gamifying your customer facing content will not only attend you attract a lot more leads but will too attend you hold them there by making experiences more engaging. This is the consummate tool for you to Get those opt-ins and sign-ups. Companies love Mint.com (Intuit’s financial management solution) believe successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:
This is a simple quiz that featured on a Mint computer game intended for elevated school teens. The game asked questions related to personal finances in the real-world context. But what’s really intelligent about this game, is that Mint is actually investing in leads. The target audience for this game are not going to be consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.
Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the way for leveraging user conduct to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not believe engaged. In order to drive ROI, you exigency to understand what users are doing to attend personalize their undergo with your brand.”
Another distinguished sample of B2B gamification done right is IBM’s Innov8 platform. Innov8 is a section of an academic initiative by IBM to account for business process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to be the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and determine how to manufacture their Planet smarter, revolutionize industries and solve real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the common public, the game resulted in 100X the investment consequence into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users exigency to sign up before playing.
For B2Bs already using email automation for lead generation, gamification is an excellent way to hold customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – manufacture email signup a participation requirement. Your tool’s drip crusade capabilities can route regular reminders to customers, encouraging them to hold engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, crusade Monitor, etc. can attend you track the success (open rates & CTRs) of your gamification strategy.Sales training and performance management
If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after financial compensation, the next key motivators for sales professionals are internal recognition, and competition.
7 ways gamification improves the effectiveness of your sales team:
Considering how competitiveness has been an integral component to sales success, it’s only ratiocinative to add sales gamification into your sales team. Furthermore, factors such as training programs, operations and team management believe a direct impact on your revenue. While organizations should be looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must be frequently optimized to ensure relevancy in the program. He says, “Sales organizations tend to leverage community and competition more than most programs. But people are fundamentally motivated by the very intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should be long-term engagements but should be frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”
The potential to test and apply gamification to your sales team is virtually limitless. It could be as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to tangled CRM integrations. To be effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will attend you promote collaboration and other elevated value behaviors throughout your sales channels, ultimately driving more revenue for your business.
Automobile giant Ford wanted to help the effectiveness of its sales and service reps across 450 dealerships. To attain so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% expand in site usage. After gamifying the system, sales and service reps could work toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company too organize a positive correlation between tryst and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in business performance. Technology providers such as ConnectLeader, Appboy and Bunchball can attend you consequence gamification to work to expand employee engagement, help training and drive win rates from your sales team.Improving customer experience
We know how faultfinding positive customer experiences are. Gamifying the customer undergo takes more than just adding points or badges. Designing a better customer undergo requires a strategic shift, one based on in-depth analysis of the current state of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey.
Any key customer touchpoint could manufacture consume of gamification, from product exploration on your website to interactive troubleshooting. However, you must bethink that distinguished gamification simplifies customer interaction with your brand. It must overcome the stitch points of your customer experience.
4 Strategies for crafting better customer experience:
Facebook’s bug bounty program is a classic sample of gamifying customer undergo through crowdsourcing. Google, Uber, Mozilla and Adobe, totality speed bug bounty programs that reward users who attend hold the community safe by reporting vulnerabilities in their services.
Several banks and other financial institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements love this, you can attend your customers find confiscate products quickly and it is way more fun way than reading fine print.
What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are vigorous on multiple devices across variety of channels. Marketers exigency to consume gamification across these different channels so a single user feels love they are engaging in one fluid and holistic experience.”Game on!
Many brands believe achieved distinguished success with gamification to motivate customers toward action. You could too.
If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with small competitions, quizzes, and challenges that reward users differently and perceive what works best for your audience. Rinse and repeat. helpful luck!
“I would believe written you a shorter epistle but I didn’t believe the time.”
This quote attributed to many different sources sums up what they are facing in this now very tangled world. But keeping it simple and short takes time and effort. Distilling the tangled into something that makes sense in one sentence or even a six second video is an expertise form that is to be treasured.
But as marketers that is what you are confronted with. Increasing complexity. It is just one of the trends that will impact your business in the years ahead.
We too exigency the right tools, platforms and technology to attend us scale the huge amounts of data and hubbub that now confront us online. Here are 7 digital marketing trends that you exigency to hold your eye on.1. Increasing complexity
Tech is largely to blame for making marketing complex. But it’s too the answer. Making sense of tons of data, always on marketing and the many forms of splintered media is something tech platforms attain well.
Right alongside that sits different categories of complex. Facebook advertising is a discipline on its own that requires focus. Then add the gloomy science of “Search Engine Optimisation” and understanding the many poignant parts that require mastery.
The types of media they exigency to master includes live streaming, Facebook videos and GIFS and Infographics. Then you exigency to master marketing automation and simulated intelligence tools and platforms.2. Marketing technology
Marketing technology (sometimes called Martech) is continuing to grow. According to Venture Beat there has been over $134 billion invested in this category in startups in just 5 years. In 2018 IDC is predicting that CMO’s will spend $32 billion on buying and implementing Martech solutions.
But the category has 3 core categories. B2B marketing, B2C marketing and advertising technology. It should not be seen as one size fits all.
According to Ajay Agarwal in an article on TechCrunch there is an intelligent divide between spending on marketing versus sales between B2B and B2C. B2B companies spend much more on their front immediate sales than on marketing at a ratio of 10:1. B2C spends a lot more on marketing than sales with an inverse ratio of 10:1.
Maybe they will expect to perceive Salesforce dominate B2B marketing tech as it is the preeminent sales tool for B2B globally.
He sees the key trend and chance as one in which a B2C marketing company can create a B2C system of record from the start of the customer journey to sale.3. The ascend and ascend of algorithms
The beauty at the the birth of social media networks was their simplicity. They flowed past you unfiltered.
Twitter was a distilled stream of unfettered consciousness. Facebook was a flowing page of diverse ideas and people. And some sat outside your tent of ideas and interests.
But things believe changed.
The exigency to manufacture money from the platforms meant that algorithms needed to be programmed to ensure that the social networks could start to monetise their distribution. The organic compass that initially excited marketers, writers and entrepreneurs has been dialled back.
Also the volume of data has too exploded in the last 10 years driven by the two obsessive technologies of social media and smartphones. To manufacture sense of that as finite humans means they exigency attend from the machines. And they speed on algorithms.Why attain they exigency algorithms?
The amount of data that confronts us each day needs filters to attend us manufacture sense of it. Here is the global digital snapshot of the size of the ecosystem that confronts us.
These platforms, devices and networks are producing this avalanche of data.
Algorithms too attend marketers and entrepreneurs demolish through the clutter. And they are used to compass your target markets on Amazon, Tripadvisor, search engines and even in email marketing .
So they exigency to hold studying how they work and learn to work with them as they continue to change and shape shift.4. Platforms and apps
The web is poignant away from an Internet of websites to an Internet of apps and platforms. You may not believe noticed it but it is happening right before their eyes. In 2014 more people accessed the Internet though mobile apps than desktop computers for the very first time.
In 2017 over 86% of their time is spent on apps on their mobile phones.
This astronomical trend is something that can’t be ignored and marketers are going to exigency to work out how they compass consumers via apps and platforms. The obvious retort to this in section will be the ascend and ascend of Facebook advertising from the platform and too applying marketing tactics to apps love Messenger and WhatsApp.5. simulated intelligence
There are two things that humans aren’t helpful at. Collating and making sense of the vast amounts of data and too scaling their humanity. That is what machines outstrip at and simulated intelligence allows humans to amplify themselves.
Watson, Einstein and Rank Brain are just three of the astronomical players battling out for world domination in simulated intelligence . Watson is owned by IBM, Einstein by Salesforce and Rank Brain by Google. But underneath these giants who mostly consume it for internal consume sits a growing compass of apps and platforms that are using AI for niche marketing optimization.
Chatbots were maybe the first obvious consume of AI for marketing with their abilities to maneuver initial enquiries without the exigency for human inervention. But what are some of the other ways AI is being used and imagined for improving marketing performance and scaling?
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Robert Allen from CITU lists 15 ways in which AI can be used for marketing.
But let’s elevate a closer stare at just 3 ways you can consume simulated intelligence .Content creation
An AI program called WordSmith produced 1.5 billion pieces of content in 2016. The other challenge is not just creation but curation of content at scale. An AI tool love Rocco can recommend content from social media that your followers are likely to love.Pay per click advertising
Making sure that you are making the best consume of your budget when performing paid ad campaigns with millions of dollars in spend means AI becomes an attractive option.
Albert and straightforward are two marketing platforms that consume machine learning to buy media and deliver ads for the best results. And this is done at scale and speed that no human could ever hope to achieve.Email marketing
Making email smarter instead of a blunt tool for just broadcasting is something that AI can offer. AI can help the delivery time for achieving the best open rates, target customers with the right emails and even product recommendations that they want to buy.
McKinsey research estimates that Amazon generated 35% of its revenue with email product recommendations driven by AI.6. Video
Video continues to emerge as a visual marketing trend that sits in a variety of buckets. For simplicity they can area them in 3 categories. Traditional 30 second ad style, live and social pre-recorded for social.Traditional
The traditional 30 second ad style video 20 years ago was typically created 4 times a year with a 2 million dollar budget for each. This continues but the 2 trends that are transforming video today are driven by social media realities of live streaming and 6 second videos.Live streaming
Live streaming is the equatorial modern trend with Facebook (Facebook Live), LinkedIn, Twitter with Periscope and YouTube with its “Live Events”
According to Globalwebindex.net “As ad-blocking continues to grow in popularity it’s more faultfinding than ever for brands to engage consumers via entertaining content and indigenous advertising”
And live streaming is one of those forms of content.
Image source: GlobalWebIndex
But the challenge with any form of video is doing it well.The 6 second pre-recorded video
According to AdAge, Facebook has already been telling its video advertisers to hit people with faster messages. The 6 second video emerged as an example ad length in a recent test conducted with Tropicana.
Tropicana compared the results from Facebook ads that were 6, 15 and 30 seconds long. The shortest saw “higher brand metrics across the board,” Sandberg said.
Companies love Shuttlerock are using technology to scale 6 second Facebook video ad and are riding the wave of what the data is telling us is the most effectual length for a video.
But the challenge for totality video is still the messaging. Video is now often watched in silence with subtitles running so people can read while viewing.7. Influencer marketing
The ascend of ad blocking means that reaching your audience via influencers is on the rise. A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions.
Today’s consumers prefer to manufacture their purchasing decisions based on either recommendations from friends and family, or from online influencers they admire and trust.
Also the understanding influencer marketing trend is becoming entranced is its performance. Just check out these stats on the effectiveness of influencer marketing:
There are too 2 discrete categories of influencer marketing. B2C which is generally about structure brand awareness and B2B which often is more about lead generation and measurable results.8. Storytelling
Despite totality the tech there is a true movement to making their marketing more human. Companies are backing causes. Taking a stand whether it is for equal opportunity, ageism or sexism. Marketers and entrepreneurs are using “live” video to share their ideas and insights.
But the trend that I am enjoying is seeing the ascend and application of storytelling being woven back into the digital marketing landscape. It is being used more in blog posts and online presentations. It is being written into emails to stand out from what is often an ocean of bland information and data.
We believe been distracted too long by the shiny modern tech toys and forgotten some of their humanity in the process.
It’s too time to Tell better stories.
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