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C2080-474 IBM Tealeaf Customer suffer Management V8.7- industry Analysis

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C2080-474 exam Dumps Source : IBM Tealeaf Customer suffer Management V8.7- industry Analysis

Test Code : C2080-474
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: 100 existent Questions

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IBM IBM Tealeaf Customer Experience

IBM Acquires Tealeaf so as to add client buying Analytics | killexams.com existent Questions and Pass4sure dumps

No outcome found, are attempting novel keyword!an additional week, an additional IBM acquisition. big Blue has introduced the purchase of Tealeaf know-how, which gives customer event analytics utility that helps agencies access assistance abou...

Tealeaf, IBM and Warehouse know-how Stack | killexams.com existent Questions and Pass4sure dumps

Acquisitions are, by means of some distance, the most huge milestones in a know-how landscape. certain, novel applied sciences and brand novel providers can breathe transformative. Hadoop is having a profound hold an result on on the excessive-conclusion records analytics warehousing ecosystem. Radian6 was transformative in social media measurement. In an industry enjoy ours, youngsters, acquisitions tend to rule. believe about the acquisition of Urchin via Google; Sane by Unica, IBM of Unica (and Coremetrics, Netezza, and so forth.), WebSideStory of visual Sciences, Omniture of that mixed business, and Adobe of Omniture (and Offermatica, TouchClarity, efficient Frontier, etc.). We’ve considered a continuous ascent up the meals chain as small analytics providers hold been received or grew into mid-dimension groups who had been then got by behemoths. Analytics is now a cornerstone of the augment strategy of the world’s greatest enterprise expertise groups.

All of which is simply a prelude to thinking in regards to the IBM acquisition of Tealeaf this previous week. Tealeaf isn’t simply the leader of the consumer adventure administration (CEM) house, they are almost it’s de facto owner. For authentic industry CEM analytics, Tealeaf is fairly lots the handiest video game in town.

Tealeaf, as a corporation, is a natural well for IBM. no longer most effective is IBM build up a complete suite of digital size and analytics gear (a collection that’s strikingly distinct suit than Adobe’s), they play closely in areas the residence Tealeaf is dominant: name-core and client operations. a very obedient lots of Tealeaf’s core clientele aren’t basically analytics purchasers; they're customer operations and gain contact with core valued clientele who expend Tealeaf essentially for net-related customer pilot complications. not enjoy most analytics companies (corresponding to Adobe), this class of commercial enterprise difficulty is meat-and-potatoes to IBM.

So IBM has a herbal route to value in terms of Tealeaf’s core business. That’s always a pretty obedient component when it involves acquisitions. but I’m extra drawn to even if or not IBM has a deeper interest in Tealeaf and the way Tealeaf could breathe share of the broader IBM digital suite.

Semphonic is a comparatively novel (simply considering the fact that the starting of this year) Tealeaf companion, but I’ve lengthy believed that Tealeaf turned into one of the crucial below-utilized gear within the digital analytics area. a lot of their consumers hold Tealeaf tucked away in their name-core operations belt and Get limited or no requisite from it analytically. It’s a disgrace, even though there are some explanation why Tealeaf regularly Get siloed.

What’s wonderful about Tealeaf is additionally what makes it difficult. Tealeaf is a sniffer – amassing facts from the HTTP rush because it passes to and from the user to the customer servers. not enjoy some other sniffers, however, Tealeaf doesn’t truly weed, filter, and constitution the statistics as it passes through. Tealeaf saves pretty an dreadful lot complete of it. This makes Tealeaf costly, however furthermore drives massive value. From a client carrier standpoint, saving every limited thing is enjoy on no account having to converse you’re sorry. You don’t breathe alert of what records goes to breathe huge, so you relatively lots must store every limited thing.

Analytically, of path, that’s not always real. You can gain pretty ingenious guesses about what’s going to breathe gigantic. That’s what tag necessities and design are complete about. but as I mentioned in remaining week’s Webinar with Tealium on Tag management techniques, that system of structure necessities is non-trivial and error-prone.

So there’s existent virtue in a “keep-every limited thing” variety of approach. It’s the equal virtue I lauded in Celebrus. What’s greater, whereas the Tealeaf strategy is technology elevated priced, it’s people low priced. You don’t requisite two or three net analytics consultants full-time onsite structure tagging requirements when Tealeaf is your records collection mechanism. It’s additionally zero hold an result on: no page weight, no page changes, no site chance.

And here’s another consideration. systems enjoy Tealeaf aid a essentially distinct class of interface into the records than natural internet analytics methods (or BI or Statistical gear for that breathe counted). when you’re amassing HTTP facts streams (which are inherently unstructured), search becomes the primary question language. users of traditional methods tend to breathe skeptical of search as a first-rate interface into the records (i execute know i am), but retract a glance at a gadget enjoy Splunk and you may perceive that there's prerogative vigor within the method.

So I’m questioning if IBM isn’t seeing Tealeaf because the talents information infrastructure piece for his or her whole digital suite. To gain that ensue, they’d must provide tools for structure structured views of the Tealeaf facts (anything Tealeaf already does). a obedient variety of tools within the suite wouldn’t work in any other case. It’s no longer that intricate a task to lengthen Tealeaf’s latest capabilities, despite the fact, and once accomplished, IBM would hold a unified data assortment piece that absolutely bypassed the total world of tagging and tag administration. sure, there are some drawbacks to this. Tagging handles customer-facet tracking of interactions that comfortably aren’t capturable server facet. still, with a Tealeaf-primarily based infrastructure, IBM could breathe in a position to assist a wide array of analytics, convene core and operational needs with nonexistent pre-planning or tagging. they'd breathe able to supply numerous gear complete from a single true-time and exhaustive collection piece. they would breathe in a position to pilot each structured and un-structured entry to the records. That may breathe pretty compelling.

It wouldn’t breathe a solution for everyone, however for IBM’s core commercial enterprise-classification consumers, that you may perceive that it may hold precise merits as a finished actual-time analytics and warehousing infrastructure.

Which, because it happens, is an issue I’ve been thinking a bit slightly about lately. prerogative here at Semphonic we’ve finished doing an ever increasing volume of work across the analytics warehouse and a real-time know-how stack is likely one of the issues they retaining operating into. I arrangement to talk greater about some of the gear (most of which can breathe a bit obscure) that probably well interior that technology stack in upcoming posts.

[Notes: remaining year at X trade, they did the first Non-income problem. A day of deep-dive analytics through X alternate members into the analytics issues of two gigantic non-gains. They lately posted the consequences of that work in the Non-profit ebook to the expend of Analytics Whitepaper. now not handiest are you able to down load that whitepaper – a very collaborative effort – in case you’re a non-income, I strongly motivate you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United means, and their personal Phil Kemelor as they focus on the work, the whitepaper, and the expend of digital size within the non-earnings area.

And speakme of the information warehousing technology stack, I’m doing a webinar the following week with one their partners, iJento, with extra on client suffer tracking. We’ve partnered with iJento because they give a strong common (SQL-Server) database platform that may leverage their Two-Tiered segmentation information model (and collection mechanisms enjoy Celebrus). iJento doubtless isn’t the arrogate solution for the 1% with extreme digital statistics volumes. however for companies with immense but manageable digital records volumes, they deliver a much less risky know-how stack (and both SaaS and on-premise fashions) that may carry profound access to consumer digital information on prerogative of a sturdy platform with a lots of help, top notch utility, and significant flexibility.

eventually, I’ll breathe leaving soon for Germany (I actually hold some client engagements there previous to X exchange). if you’re european-primarily based and would enjoy to setup meetings in Stuttgart, Berlin, Paris or London, drop me a line. I’d enjoy to chat!].


IBM to purchase Tealeaf for consumer Analytics talents | killexams.com existent Questions and Pass4sure dumps

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C2080-474 IBM Tealeaf Customer suffer Management V8.7- industry Analysis

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C2080-474 exam Dumps Source : IBM Tealeaf Customer suffer Management V8.7- industry Analysis

Test Code : C2080-474
Test cognomen : IBM Tealeaf Customer suffer Management V8.7- industry Analysis
Vendor cognomen : IBM
: 100 existent Questions

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IBM Tealeaf Customer suffer Management V8.7- industry Analysis

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IBM Discusses Tealeaf And CMO's Customer suffer Management Needs | killexams.com existent questions and Pass4sure dumps

IBM Buys TealeafOn Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release.

Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger.

AdExchanger: What does the Tealeaf acquisition by IMB intend for the CMO?

JH: When they commemorate broadly in the marketplace and the changes that the CMO is going through, one of the things that they absolutely perceive is the requisite for marketers to breathe able to continuously drive better customer suffer across the web and mobile devices. That's in share because consumers hold bigger expectations of the brands they interact with - as well as a proliferation of channels and devices.

When they commemorate at how the role of marketers is changing, they perceive that customer suffer as one of the key components. For [IBM], Tealeaf helps address customer suffer management and extend their capabilities in a novel direction.

It'll allow marketers to spot patterns, perceive issues in the website, or maybe mobile application design. And ultimately create more streamlined experiences across those devices.

How does the Tealeaf transaction work with existing IBM companies? I was thinking specifically Coremetrics and Unica. Where's the interface there?

So one of the grandiose parts about this Tealeaf acquisition is it's complimentary. There are really no overlapping assets.

Tealeaf is providing that expert, very granular analysis of being able to play back individual sessions on websites to perceive what that user suffer is like. Coremetrics compliments that with aggregate-level reporting, charts, graphs and interactive analysis. So across that playback of the individual sessions as well as rolling up those individual sessions into top line recording, it will complete become the digital marketing and analytics of their solution.

We're going to expend both of those approaches together in a single solution.

Then when you talk about how does it extend into some of the other parts of the Enterprise Marketing Management portfolio, understanding how those individuals are interacting with your digital brands creates the foundation for how you want to inform your marketing campaigns.

So your online behavior, people on your site expressing interest in products and services should breathe influencing how you match up what marketing messages or offers you're going to send to them. So you can retract complete of that information about those digital interactions and create customer profile attributes that can inspirit drive better marketing within the Unica portfolio.

Then there's the extension outside of the enterprise marketing management portfolio into some of the other things that they can execute from a selling process – so, analyzing WebSphere Commerce sessions using the Tealeaf solution as well as looking at service interactions so that you can understand and resolve service issues.

Do you you consider this end-to-end solution that you're putting together for the CMO ‑ a marketing automation solution? By marketing automation, I'm thinking about companies enjoy – HubSpot, Marketo, Eloqua or an ExactTarget. execute you assume there's a providential with that sector?

The vendor map you just laid out covers a pretty wide swath of people. Several of the vendors you mentioned I assume of as focused a limited bit down market from where they are. So we're really focused around enterprise companies. I assume some of them are furthermore very B2B focused where they execute both B2B and B2C - certainly the larger share of the industry is large, consumer marketers, banks, retailers, telco, travel and leisure.

Then, the one anomaly in that fuse was ExactTarget, who I assume has a very robust email marketing business.

Certainly there are times when they might perceive some of those vendors competitively. But when you commemorate at the core enterprise marketing automation space, there's a slightly different fuse of vendors there. But absolutely would converse that we're in that space, that we're a leader in that space.

So if you talk to Forester, Gartner, they'll both hold us in the leader spots of their Magic Quadrant or Wave for that campaign management and marketing automation market. So absolutely, yeah.

So you assume of the core here as marketing automation for B2C - you enjoy that characterizaton?

Yes. It’s reflective of what we're doing.

A lot of CMOs… they may not breathe tech-oriented. execute you assume enterprise solutions ‑ such as the one that IBM is putting together ‑ can activate or inspire “the tall idea?”

From my perspective, the thing I perceive that's pretty curious is for years the CMO has had this trusted advisor for creative -and that's their agency. What we're seeing is the role that technology plays has increased so much that marketers requisite a trusted advisor on technology matters. A tall share of what you're seeing with the creation of this group within IBM, with the acquisitions that we're making, is a commitment to demonstrate to CMOs that IBM can breathe that trusted advisor for technology.

So in my mind, the importance of technology is inevitable. The CMOs who Get it and who can reconcile are likely to breathe the most successful. That doesn't necessarily intend they requisite to hold complete the skills themselves, but they requisite to breathe smart enough to surround themselves with the skills and the prerogative partners.

Another accepted acronym out there is CRM. execute you perceive any providential with what the Tealeaf acquisition means for CRM through IBM's product line?

Your classic definition of CRM is the integration of sales, marketing, and service. For a long time we've felt strongly that marketing is a tall enough component within the organization that the discipline - there's enough different types of marketing that happens - that marketing really needs its own platform. The notion that having a single platform that would integrate complete sales, service, and marketing was fundamentally flawed and that marketers really needed their own suite. Now that's not to converse that that suite shouldn't integrate with the sales suite and with the service application.

But there are lots of things that marketers do, things enjoy producing creative. They just don't necessarily providential neatly into the CRM paradigm.

From their perspective marketers deserve their own, dedicated suite. But then I furthermore think, specifically for the service ingredient - the marketer's role is starting to expand and the CMOs aren't just responsible for generating demand anymore. They're really the stewards of the brand.

The implication of that is CMOs requisite to own the customer experience. So it's not just how execute I Get hand raisers, but rather, how execute I gain sure that as I sell, and as I service, that the customer gets the brand experience.

For us, Tealeaf helps empower marketers to execute that, because it can inspirit them understand those user experiences during selling and during servicing.

Can you tie together why this acquisition makes sense for IBM’s Smarter Planet or Smarter Commerce [marketing]?

Within Smarter Planet there are a very small number of Smarter initiatives, one of those is Smarter Commerce. That's where the stuff I'm working on fits into Smarter Planet. When they converse commerce they don't just intend retail, they intend complete verticals, banking, telco, travel and leisure. How execute they gain commerce, not just retail, but commerce smarter?

For us, that's the marketing piece of commerce, because commerce will Get smarter by integrating buy, market, sell, and service. Tealeaf is a grandiose bridge to inspirit us integrate the sell and the service with market. From their perspective, this Tealeaf acquisition actually is a really exciting example where we're helping marketers retract a more lively role in the customer experience, helping better integrate what's happening, not just within marketing now, but furthermore the selling process and the service process.

Those overlaps and tighter integrations is where we're driving towards with the whole Smarter Commerce initiative. So, I assume it goes pretty quickly from Smarter Planet, Smarter Commerce, to Tealeaf.

By John Ebbert


IBM Puts Focus on Predictive Analytics with Analytical decision Management | killexams.com existent questions and Pass4sure dumps

Posted June 25, 2012 By Pedro Hernandez     Feedback

Decisions, decisions… IBM hopes to lend speed and clarity to decision making with its novel Analytical decision Management software, which utilizes predictive analytics.

IBM is delivering novel predictive analytics software aimed at providing businesses with tools that enable instantaneous, insight-driven decisions in real-time.

Called IBM Analytical decision Management, the software applies automated analytics processes to a wide variety of data, regardless of where it resides, according to the company. It integrates into an organization's computing environment and applies predictive analytics, local rules, scoring and a dose of tall Data processing to generate arrogate courses of action.

The software employs IBM's InfoSphere Streams and Entity Analytics technologies to resolve tall Data and generate up to thousands of decisions per second. Entity Analytics acts as a classification engine that can identify and match entities -- essentially people, places or things -- adding nuance and context to the platform as it ingests more data.

Another component is a novel social network analytics capability that monitors social media influencers and conversations centered on a topic. Companies can expend the feature to gauge their social media influence and glean insights into customer behavior.

The result, according to Deepak Advani, vice president industry Analytics Products and Solutions at IBM, is near-instantaneous industry guidance that can hold a tall impact on a company's responsiveness to customers.

"In today's marketplace, when a customer says they're not happy, companies must conclude how to react - not later that day, or in an hour, but instantly. With these novel technologies, winning organizations can embed analytics into under-served areas of their business, empowering complete employees to gain information-based decisions," said Advani in a company release.

Analytical decision Management is share of IBM's Smarter Analytics Signature Solutions, a suite of products and services that tall Blue launched in March. The product and services slate debuted with fraud detection, social media signal monitoring and financial performance analysis.

In the months since, IBM has been rapidly structure its analytics technology portfolio. And it doesn’t wit striking a few deals to gain it happen.

In April, IBM announced that it was acquiring Varicent, a maker of incentive compensation and sales performance management (SPM) software. That selfsame month, it snapped up Vivisimo, a specialist in federated discovery and navigation software for tall Data analysis.

Last month, Big Blue acquired San Francisco-based Tealeaf Technology for an undisclosed amount. Tealeaf provides customer suffer management and analytics software that drives the customer service and retention efforts of companies enjoy Dell, Zappos and Wells Fargo.

Pedro Hernandez is a contributing editor at InternetNews.com, the tidings service of the IT industry Edge Network, the network for technology professionals. follow him on Twitter @ecoINSITE.


IBM impact 2012: IBM acquires Tealeaf to boost mobile and web user suffer | killexams.com existent questions and Pass4sure dumps

Another day, another IBM acquisition. This time tall blue has snapped up user suffer analytics firm Tealeaf Technology.

I’m confident that you will benefit from this announcement and the others as the Websphere platform continues to inspirit you become an engaging enterprise.

The newly acquired company – which boasts 30 of the Fortune 100 as customers - will provide industry decision makers such as chief marketing officers and ecommerce experts with real-time insight into online and mobile user behaviour.

The deal, announced during the company’s impact conference today in Las Vegas, is expected to proximate during the second quarter, subject to getting the regulatory green light.

Financial terms of the deal hold not been disclosed as yet.

Phenomenal growth is expected in both the online and mobile commerce spaces, with the markets reaching $1 trillion by 2014 and $200 million by 2015 respectively, according to research published this year by BuddeComm.

Ensuring users Get the best suffer regardless of what information they’re trying to access or which device they’re using has been a tall focus during the impact event. IBM has continually reinforced the message to delegates that data remains the lifeblood of their business, but that what they execute with it and how accessible and useful they gain it is more principal now than ever.

“To further inspirit you breathe able to extend, transact and optimise, I’m pleased to breathe able to promulgate this morning that they hold entered into a definitive agreement to acquire Tealeaf. Tealeaf is a leading provider of digital customer suffer management and customer behaviour analysis solutions,” said Beth Smith, vice president of Websphere for IBM’s software group.

“This really complements Websphere customer suffer and enterprise marketing management offerings giving you the aptitude to capture, replay, and analyse your customers’ web and mobile interactions. It’s complete for an optimised online customer experience. I’m confident that you will benefit from this [announcement] and the others as the Websphere platform continues to inspirit you become an engaging enterprise.”

One the deal is closed, Tealeaf will become share of IBM’s Enterprise Marketing and Management (EMM) group. The analytical capabilities gained as share of the acquisition will feed into IBM’s Smart Commerce initiative, which the company has invested $3 billion in thus far.



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