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Test Code : 1Z0-412
Test denomination : Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio
Vendor denomination : Oracle
: 75 real Questions

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Oracle Oracle Eloqua and Oracle

Oracle Eloqua improvements accelerate Lead era and enhance Conversion costs | real Questions and Pass4sure dumps

New content introduction, earnings tools and auditing capabilities aid marketers enhance effectivity and creativity

REDWOOD SHORES, Calif., Sept. 25, 2018 /PRNewswire/ -- To support marketers accelerate lead generation and raise conversion costs, Oracle these days introduced a series of updates to Oracle Eloqua. The latest improvements within Oracle Eloqua aid marketers communicate with their prospects and consumers as successfully and simply as viable by way of introducing newfangled content advent, revenue gear and auditing capabilities. 

Oracle brand (PRNewsfoto/Oracle)


"with a purpose to coerce sales and toughen manufacturer and consumer loyalty, B2B marketers increasingly ought to carry irresistible, consistent and connected experiences to consumers anyplace they're and besides the fact that children they elect to interact," referred to Pierre Custeau, VP, product management, Oracle Eloqua. "To assist their shoppers meet these increasing expectations, we're concentrated on providing improvements within Eloqua that bring effectivity and creativity to the style marketers work. With the addition of potent newfangled content introduction, revenue gear and auditing capabilities, we're carrying on with to set the industry mediocre for marketing automation."

part of Oracle advertising Cloud, Eloqua is a B2B advertising and marketing automation platform that helps advertising and marketing groups nurture potentialities through e mail advertising and move-channel advertising. 

the newfangled enhancements to Oracle Eloqua enable purchasers to:

  • rapidly and successfully create compelling and creative touchdown pages: a brand newfangled Eloqua touchdown web page Editor enables marketers to build out-of-the sphere landing pages with out touching code and provides an better guided journey with greater interactive points to extra enhance efficiency and spark creativity. With the newfangled touchdown web page editor, marketers can natively construct responsive landing pages featuring photo carousels with rotating photos and add video backgrounds to create more attractive content material without desiring technical potential or backyard agency aid.
  • Streamline and optimize the income system: newfangled Eloqua income tools for Microsoft Outlook allow sales teams to access prosperous buyer insights, vital content and track emails sent to potentialities without having to leave their electronic mail platform of option. the brand newfangled integration with Microsoft Outlook additionally provides a seamless and constant event for income groups that work throughout a purview of structures and contraptions by enabling clients to with ease entry Eloqua absorb interaction and Eloqua Profiler.
  • boost safety, tracking and auditing: a newfangled comprehensive logging and auditing procedure for total main accounts and objects, additional enhances the security and monitoring capabilities within Eloqua. the newfangled auditing capabilities originate certain any fine statistics inside Eloqua is included towards unauthorized utilization or retrieval and enable users to obtain insights about login historical past, exact audit insights and enhanced audit reporting that includes the aptitude to export audit logs for as much as 25 months in CSV and XLS format.
  • Oracle advertising and marketing Cloud is section of Oracle consumer adventure (CX) Cloud Suite, an integrated suite of applications that empower corporations to assume a smarter strategy to customer sustain administration and industry transformation initiatives. through presenting a relied on industry platform that connects records, experiences and results, Oracle CX Cloud Suite helps shoppers reduce IT complexity, deliver resourceful consumer experiences, and achieve predictable and tangible company outcomes.

    For additional information about Oracle advertising Cloud, supervene @OracleMktgCloud on Twitter, LinkedIn and fb or debate with the modern advertising weblog.

    About OracleThe Oracle Cloud offers complete SaaS software suites for ERP, HCM and CX, plus most useful-in-class database Platform as a carrier (PaaS) and Infrastructure as a carrier (IaaS) from statistics centers during the Americas, Europe and Asia. For greater tips about Oracle (ORCL), tickle debate with us at

    TrademarksOracle and Java are registered trademarks of Oracle and/or its associates. different names may be trademarks of their respective homeowners. 


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    Indian companies Reimagine company productivity with Oracle self sufficient Database | real Questions and Pass4sure dumps

    Oracle India introduced that a brace of Indian companies are realizing huge company cost from their information, by using leveraging the Oracle autonomous Database – the business’s first ‘self-riding, self-securing and self-repairing’ database. Armed with deeper and more meaningful insights, these shoppers absorb been able to greatly enrich and quick-song industry selections, interject newfangled items/capabilities to market quicker and create a better group of workers.

    as a result of its self sustaining functionality, most early adopters haven't only total started realizing company benefits immediately, like sooner transaction processing, more accurate sales forecasts and more desirable consumer experiences; it’s likewise helped them toughen their corporation’s safety textile to assist intuitively thwart cyber-threats and records thefts. corporations the usage of Oracle independent Database arrive from different industries corresponding to banking, consulting, digital commerce, IT and expert capabilities, and unconventional sectors like shoes and spices.

    “Performing ATM Analytics on Oracle autonomous statistics Warehouse, they uploaded most efficacious mixture data mien on ATM efficiency metrics, based on their compliance instructions round records privacy and protection. in precisely beneath 4 weeks, they had an intuitive, consumer-pleasant solution with full drill-down and roll-up capabilities. This empowered their senior leaders with actionable intelligence for sooner determination making. We’re now looking to enhancing the scope with social media content material for superior sentiment analysis and a greater holistic realizing of their valued clientele”, observed Shalini Warrier, COO, Federal fiscal institution.

    beyond massive corporations, SMBs, and born-in-the-cloud startups are optimizing their supplies, boosting their aggressive section and crafting hyper-customized customer appointment thoughts with Oracle self reliant Database. Codeinks, a Bangalore based ecommerce application product business, is one such startup.

    “Our valued clientele are stressful faster, deeper, extra accurate insights from us, however most database technologies aren’t speedy satisfactory to address such weighty duty analytics workloads for true-time reporting. They used Oracle self sustaining facts Warehouse out of the container, and they realized a mediocre efficiency growth in the latitude of 30%-50% for their described situations. They absorb been able to without slow create dashboards in near-true time to seize the consequences of what-if analysis around more than a few elements together with session statistics taking a scrutinize at consumer interactions in a particular timeframe or around specific tasks”, referred to Manish Verma, Cofounder and CEO, Codeinks

    With Oracle self sustaining Database, CIOs are empowered to power their corporations out of preservation mode and speed up innovation. Oracle consumers secure the liberty of using the identical database within the cloud, on premises or with Cloud at customer, easing the transition of present, mission-essential purposes.

    “in the ultimate twelve months, their consumers absorb rewired their organizational DNA to transform right into a digital-first, facts-pushed business. they are liberating up substances to focal point extra on innovation. to region their statistics capital to better Use and support their core potential, we’re helping them upgrade to the expertise of the following day, these days. self reliant application could be the next massive growth lever for organizations”, stated Shailender Kumar, Regional Managing Director, Oracle India.

    Avention App Will connect Oracle Eloqua and OneSource Platform for Oracle marketing AppCloud | real Questions and Pass4sure dumps

    mobile businessAvention, the creator of OneSource solutions and a Gold degree member of Oracle PartnerNetwork (OPN), is launching a newfangled OneSource connector software.

    Now accessible on the Oracle Cloud market, the newfangled OneSource connector for Oracle Eloqua fuels Oracle advertising Cloud purposes with deep company-to-business (B2B) account insights and predictive symptoms from the Avention’s OneSource platform.

    “The Oracle marketing AppCloud is without doubt one of the industry’s most finished advertising technology ecosystems, offering Oracle customers a extensive set of advertising apps and statistics functions to extend and optimize their know-how investments,” in response to a advice free up shared with MMW. “The connector helps advertising and sales alignment, that can sooner or later assist Avention’s purchasers achieve more suitable ABM success.”

    How does it work?

    The connector supports list imports from the OneSource platform into Oracle Eloqua, improving a marketer’s capability to feed earnings pipelines with greater certified leads via greater drive focused on.

    “additionally, the OneSource connector for Oracle Eloqua supports account-based mostly advertising and marketing classes by aligning earnings and advertising across the equal current and actionable account and originate contact with records,” the unencumber reads.

    An extra benefit is that the OneSource connector for Oracle Eloqua optionally gives net profile enrichment to velocity internet kindhearted submissions with existing records from Avention’s global content are animated Database, improving end-person experiences and providing marketers greater lead perception for richer scoring.

    “Our purchasers are discovering that advertising and income teams need to align their statistics more than ever to obtain account-based mostly advertising success,” explains Steve Pogorzelski, the CEO of Avention. “The Oracle advertising Cloud connector will present their mutual clients the strength of the mixed functions to wait on develop their corporations and obtain ROI from their ABM campaigns.”

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    Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio

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    Oracle Eloqua Receives Frost & Sullivan's 2013 North American Visionary Innovation Award in Marketing Automation | real questions and Pass4sure dumps

    REDWOOD SHORES, CA--(Marketwired - Sep 10, 2013) - Oracle ( NYSE : ORCL )

    News Summary Today, market research and growth strategy firm Frost & Sullivan awarded Oracle Eloqua with the 2013 North American Visionary Innovation Award in Marketing Automation.

    News Facts

  • The award distinguishes Oracle Eloqua marketing cloud as best in class and recognizes the company's aptitude to innovate and capitalize on the opportunities that will arise from emerging marketing and industry trends.
  • Eloqua's platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead quality, execute global marketing campaigns, and track and manage drive performance, including revenue growth.
  • Frost & Sullivan evaluated companies based on the following criteria: aptitude to understand and leverage trends, vision integration into strategy excellence, efficacy of innovation process, and degree of repercussion on industry and society.
  • Frost & Sullivan's global research team monitors more than 250,000 companies across 300 industries to determine how best-in-class companies manage growth, innovation and leadership.
  • With Oracle Eloqua's Marketing Cloud, Modern Marketers Can:

  • Target and segment the right audience.
  • Nurture and score leads to improve lead generation.
  • Access revenue and a reporting engine to analyze and quantify real-time results of marketing and sales efforts.
  • Automate and dissect marketing and sales efforts.
  • Run global marketing programs, including email campaigns.
  • Track and manage revenue performance.
  • Supporting Quotes

  • "The growth of online content, social and mobile has had a profound outcome on digital marketing and the buyer's journey," said Andrea Ward, VP of Marketing, Oracle. "Oracle Eloqua Marketing Cloud tracks digital 'body language,' which gives modern marketers comprehensive buyer profiles and allows them to create, execute, and track global marketing campaigns that drive revenue, sales and marketing alignment."
  • "The Frost & Sullivan Visionary Innovation Award recognizes companies that absorb identified emerging trends in the market and develop industry-transforming technologies in response," said David Frigstad, Chairman, Frost & Sullivan. "Oracle Eloqua offers state-of-the-art marketing automation software coupled with revenue performance management solutions. This combination assists marketing teams and personnel, and enables the modern marketer to gain higher ROI from marketing initiatives. Considering such attributes and achievements, we are arrogant to veneration Oracle Eloqua with this award."
  • Supporting Resources

    About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle ( NYSE : ORCL ), visit

    Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

    About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of sustain in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

    Oracle Buys Eloqua | real questions and Pass4sure dumps

    VIENNA, Va.--(BUSINESS WIRE)--Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash. Eloqua’s modern marketing cloud delivers best-in-class capabilities to ensure every component of marketing works harder and more efficiently to drive revenue.

    The combination of Oracle and Eloqua is expected to create a comprehensive Customer sustain Cloud offering to wait on companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified sustain across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

    The Board of Directors of Eloqua has unanimously approved the transaction. The transaction is expected to proximate in the first half of 2013, subject to Eloqua stockholder approval, certain regulatory approvals and other customary closing conditions.

    “Modern marketing practices are driving revenue growth and is a captious region of investment for companies today,” said Thomas Kurian, Executive Vice President, Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an principal addition to the Oracle Customer sustain offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”

    “Exceptional customer sustain starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, they await to accelerate the pace of the modern marketing revolution and wait on their customers transform the way they market, sell, support and serve their customers.”

    About Eloqua

    Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to wait on marketing drive revenue. More than 100,000 global users from companies both big and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers embrace AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit, subscribe to the It’s total About Revenue blog, call 866-327-8764, or email

    Cautionary Statement Regarding Forward-Looking Statements

    This document contains certain forward-looking statements about Oracle and Eloqua, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of Eloqua, anticipated customer benefits and universal industry outlook. When used in this document, the words "anticipates", “can", “will”, "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Eloqua, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not proximate or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, universal economic conditions in regions in which either company does business, and the possibility that Oracle or Eloqua may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them enact so, what repercussion they will absorb on the results of operations or fiscal condition of Oracle or Eloqua.

    In addition, tickle refer to the documents that Oracle and Eloqua, respectively, file with the U.S. Securities and Exchange Commission (the “SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address other principal factors that could cause Oracle's and Eloqua's respective operational and other results to disagree materially from those contained in the forward-looking statements set forth in this document. You are cautioned to not region undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor Eloqua is under any duty to update any of the information in this document.

    Oracle is currently reviewing the existing Eloqua product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Eloqua's product roadmap are at the sole discretion of Oracle. total product roadmap information, whether communicated by Eloqua or by Oracle, does not depict a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. It is intended for information purposes only, and may not be incorporated into any contract.

    Additional Information about the Merger and Where to Find It

    In connection with the proposed merger, Eloqua will file a proxy statement with the SEC. Additionally, Eloqua and Oracle will file other pertinent materials in connection with the proposed acquisition of Eloqua by Oracle pursuant to the terms of an Agreement and arrangement of Merger by and among, Oracle, OC Acquisition LLC, a wholly owned subsidiary of Oracle, Esperanza Acquisition Corporation, a wholly-owned subsidiary of OC Acquisition LLC, and Eloqua. The materials to be filed by Eloqua with the SEC may be obtained free of pervade at the SEC's web site at Investors and security holders of Eloqua are urged to read the proxy statement and the other pertinent materials when they become available before making any voting or investment determination with respect to the proposed merger because they will contain principal information about the merger and the parties to the merger. Oracle, Eloqua and their respective directors, executive officers and other members of its management and employees, under SEC rules, may be deemed to be participants in the solicitation of proxies of Eloqua stockholders in connection with the proposed merger. Investors and security holders may obtain more minute information regarding the names, affiliations and interests of certain of Oracle's executive officers and directors in the solicitation by reading the proxy statement and other pertinent materials filed with the SEC when they become available. Information concerning the interests of Eloqua's participants in the solicitation, which may, in some cases, be different than those of Eloqua's stockholders generally, is set forth in the materials filed by Eloqua with the SEC, including in Eloqua’s Registration Statement on profile S-1, and will be set forth in the proxy statement relating to the merger when it becomes available.

    Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce | real questions and Pass4sure dumps

    On the heels of Oracle‘s $871 million acquisition of Eloqua in December 2012, today the CRM giant is sailing into another acquisition in the cloud-based marketing space. It has bought Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a industry with a number of big clients including CVENT, Gymboree and Trane. The acquisition puts Oracle into closer competition against Salesforce, with a petite twist: Compendium was co-founded by Chris Baggott, the selfsame entrepreneur that co-founded ExactTarget, bought by Salesforce earlier this year for $2.5 billion.

    The fiscal terms of the deal are not being disclosed by Oracle but they are still trying to find out.

    Prior to this, Compendium had raised some $2.8 million in equity funding and $1 million in debt.

    Oracle says Compendium will sit alongside Eloqua. Specifically, Compendium is a platform for businesses to dole their marketing across the web, including social media platforms, blogs and more. Much like previous acquisitions like Vitrue, this is about Oracle getting deeper into services that are still loosely in the arena of CRM, but are more about helping enterprises better target platforms that potential customers are more likely to use, to complement what they may or may not already be doing with advertising. One assess pegs this as a $4 billion break annually in the U.S. alone.

    “As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver pertinent and engaging content across multiple channels and throughout the customer lifecycle,” said Thomas Kurian, Executive Vice President, Oracle Development, in a statement. “By adding Compendium’s content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer sustain and drive top line revenue.”

    In Compendium’s case, this includes what looks like a WordPress-style blogging platform for both businesses and potentially even their customers to create and post information; as well as the kindhearted of dashboard that you typically note in other social media marketing platforms, letting the industry formulate and schedule content, for instance for platforms like Twitter.

    More strategically, Oracle’s acquisition of Compendium will wait on it compete better against the likes of Salesforce, which has likewise been acquiring and touching aggressively into this space. The bigger picture is that Oracle wants to absorb as complete an offering as feasible in its vision to be a one-stop shop for total cloud-based customer-relationship and sales services. This is the pic from the company’s presentation on the deal:

    oracle cloud

    Salesforce’s ExactTarget acquisition for $2.5 billion earlier this year now forms the basis of the company’s marketing cloud services.

    And here’s a silly detail, on top of the fact that both ExacTarget and Compendium share the selfsame co-founder. Until just a brace of minutes ago, ExactTarget was likewise listed here as a Compendium customer — now it’s gone.

    Presumably before Oracle came along, and in Compendium’s early days, given the common founder, there would absorb been an smooth connection between the two, and maybe ExactTarget was an early customer of Compendium’s. (A commenter below  notes that the two are likewise office park neighbors.) But even with Salesforce and Oracle these days playing nice, perhaps cooperation has its limits.

    Update: Oracle tells me that “ExactTarget wasn’t removed from the page you linked to (they were not on that page). That Clients page features three customer stories. They’re still featured on the homepage at like they were yesterday. The only web tweak made has been the announcement bar at the top.”

    Oracle, in a presentation to shareholders, says the acquisition has already closed.

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